Instagram is a portmanteau created from “Instant camera” and “Telegram”. It’s more than a simple word. This social network based on a “right now, right here” concept is one of the most addictive and engaging social platforms. It’s trendy, easy, and simple. Millions of people love it, young or old.
Just having an Instagram account will not boost your business. Your page must be promoted to ensure that the maximum number of people can see your content. These tips and ideas can help you create and promote your Instagram profile.
Promote Instagram with these 10 ideas and tips
1. Important Username
Use your business name as your username. Choose a simple, unique and catchy name if you’re starting a brand new account or business. You can choose a username that is a phrase or group of phrases related to your business. Keep it simple, and don’t use special symbols or letters.
2. Lovely bio
Face it. We are all impatient. We all are impatient. Keep it short and simple. Include a link to your website as well as your contact details. Don’t go overboard with the emojis.
3. Change your profile as soon as possible
Business account deserves a business profile. Your business profile can be used to earn money if you have a large number of followers who are active and if your posts are engaging.
4. Use Instagram tools wisely
Instagram offers analytic tools to Instagrammers with a business profile, such as Impressions, Reach, Profile Views, Email Clicks, Followers Distribution and more. These tools will help you analyze your followers, and develop a content management strategy.
5. Offer Consideration, Stand out Enough to be Noticed
A passive account is just as good as one that has been closed. Show your love for your favorite posts. Leave a comment. A few comments and likes may attract users, causing a domino effect.
6. Use Hashtags
These keywords are not only used to organize your posts, but also draw attention to them. You can make your own hashtag or use popular hashtags. You can use your business name or tagline. Promote your brand by using the tagline a lot.
PRO TIP: Do not overuse hashtags. Use a combination popular and niche tags to create relevant content that is easy to discover.
7. Your followers will leave if you have a pushy attitude!
Do not force your followers to take a stand. Encourage gently. Promote your business with appealing content and attractive deals. The “Sponsored ads” feature allows you to control your budget and the reach of your advertising. You can advertise your business with the top posts.
8. Building and maintaining networks
The key to business growth is networking. This makes you more visible in the world, and opens up new business opportunities. Join the community. Partner with influencers or collaborate with other Instagrammers to promote your company. Keep in touch with your followers. Respond to as many of their comments and feedback as you can. Always be polite and patient.
9. Elevate to Advance
Promoting your page across all your social media handles is the fastest way to get new followers. Promoting your page is also possible by organizing events, challenges, giveaways, and campaigns. Live video can be a great way to promote your company. Sneak peeks are always popular. This is a great way to show behind-the scenes work and engage in real-time engagement. Public attention can be gained by re-posting the feedback or post of your customer. This not only draws attention, but also shows that you are grateful to your customer. It strengthens your buyer-seller relationships. A win-win situation indeed!
10. Try not to under-post, don’t over-post
A little too much salt can ruin the taste of food, while a lot is bland. Over-posting or under-posting your posts can ruin all of your efforts. Nobody remembers a user who only posts every blue moon. If you post too much, it may clog up the feeds of your followers and they might unfollow you out of frustration. It is enough to post twice or three times a week. In the end, it’s the quality of your posts that will matter.
Instagram is young, trendy and growing fast. The competition is fierce. These simple tips, your uniqueness and brand reputation management can help you stand out. Try these tips and see which ones work best for you.