The Magento eCommerce platform indeed provides your company with a lot of potential and flexibility to expand and flourish. Although that’s an incredible benefit but it’s essential to take the time to check the soup’s quality every now and then to ensure that your Magento site is well-positioned to be successful. In this regard we’ve created an inventory of things you need to review regularly. If you take proactive steps to safeguard and enhance your Magento website and you’ll be able to realize your company’s full potential to grow.
Maintaining your Magento store secure, reliable and efficient
1. Security/PCI
Even if your website is up and running doesn’t mean that it’s safe or in compliance with. If you’re planning to upgrade the Magento application and Magento Extensions, or your hosting system is outdated or you’re not complying with the PCI requirements for compliance it’s imperative to act. Hackers search the web searching for websites with known weaknesses.
Making your site vulnerable for attack is like inviting trouble right to your door. It is important to ensure that your eCommerce software as well as your hosting system are updated with the most recent security patches. Additionally, your website should be running behind a properly configured Web Application Firewall (WAF) to protect against typical attacks.
It’s also important to use scans against malware as well as intrusion detection system to detect possible security breaches swiftly and efficiently. In addition to using these tools, make sure they’re monitored by your host and web designers–security isn’t just something you can do on your own. If in doubt, you can conduct an Magento Security audit to ensure that your website is up to standards.
2. Speed
Speeds of loading can affect a number of your most crucial metrics. These include conversion rates ranking on search engines as well as Google Ads Landing Page Scores. Even even if your website has been optimized to load fast before, it’s crucial to periodically measure your site’s speed. Updates to software and new Magento extensions or server upgrades, or even new content like uncompressed images — can leave plenty of space to improve.
3. Scalability
In the year 2020, eCommerce websites experienced unprecedented increases in traffic. Like speed of loading, the scalability can fluctuate when modifications are implemented to your website. Even in an autoscaling hosting system it is essential to have your site tested for load for the purpose of ensure that it’s up to speed for your most important events in traffic, whether those are events for marketing, holidays or unexpected surges in traffic.
4. Maintenance
Like the car similar to a car Magento website requires regular maintenance. This means applying patches and software updates as well as analyzing the logs of errors and exceptions for bugs that may have slipped into your website.
Improve the performance of your Magento store
1. Payments
It’s easy to accept online payments but you must monitor what your customers are looking for and how much accepting payments costs you. Teams such as Century Business Solutions can advise you on other payment methods that could increase the conversion rate of your business. They will also be able to help you examine your charges for processing credit cards to ensure that you’re not putting money on table.
2. Optimization of conversion
It’s never a bad time to improve your website’s performance to turn more users to paying customers. There are numerous methods to improve conversion including improving your mobile-friendly website to enhancing the navigation of your site, to including an incentive or loyalty program. Consider what offers the greatest potential for your clients, then test and evaluate. Optimization of conversions can dramatically increase your profits However, as trends in the world of consumer and technologies change and develop it is important to not be left in the dust. It is important to always think about how you can improve the shopping experience for customers in the Magento store.
3. Optimization of AOV
Optimizing for conversions is a good important thing, but never forget about optimizing for the Average Order Value (AOV). There are costs that come with each customer who buys something from your website. One way to boost the profits you earn is by helping customers to increase their order size. The most common methods are to leverage native Magento features, such as cross-sells, related items and upsells. However, you should think outside the box. For example, some stores provide gifts wrapped in gift wrap or extended warranties. Others offer gift cards. Other times making a decision to offer easy returns could encourage customers to spend more. It’s all about what customers will like about your store.
4. Post-purchase optimization
It is possible to get everything in order prior to purchase, including live chat operators available to assist selling and promoting your simple returns, but customers are highly responsive to the post-purchase experience that they receive. If they get their items quickly and are satisfied in terms of returns and customer service it can go a long way in establishing a long-lasting relationship with your customers and improve their life-time value (CLV) measurements.
5. SEO
The process of Search engine Optimization (SEO) The method of helping your site get higher rankings for specific keywords in search engines such as Google is an ongoing process that is ongoing. It is essential to make sure that your website is compliant with current SEO standards, and also to fix problems that arise as time passes. For example, when you check the status of your Google Search Console account, you may discover that you have URLs on your site that cause errors 404. These pages can be redirected to live pages on your website. In addition you can make use of the latest SEO opportunities, including using rich snippets of text to include information on your search engine results.
6. Magento extensions
The majority of us would be unable to imagine that we could go a whole year without adding any new apps to our smartphones. It’s also essential to think about new functions and features that can be added to your website that are offered through Magento extensions. Extensions can improve your shopping experiences, increase efficiency for administrators of websites as well as anything else. It’s important to think about the extensions that are getting more and more popular in the Magento ecosystem and what’s relevant to your business.
7. Omnichannel
If you own brick-and-mortar stores along with the functionality of your Magento website, think about how you can improve the service to your customers. Perhaps this is by enhancing the capabilities of your store to return purchases online or streamlining promotion, gift cards and reward programs across your offline and online sales channels. In other scenarios it could boil down to leveraging order and customer information from different sales channels into a single multichannel marketing platform that allows you to deliver more relevant messages to your customers in line with their previous shopping patterns.
8. B2B
Magento doesn’t limit itself to B2B experience in shopping. If your website already offers B2B customers or you’re looking to develop a B2B buying experience to boost your online sales, you need to be thinking about what options, enhancements, and modifications will best benefit your customers. These improvements could include allowing customers to send requests for quotations customized and allowing businesses to create accounts with multiple logins to employees who require distinct levels of permission to view and make orders. Similar to other initiatives to improve your website when you build an improved mousetrap, it will boost the conversion rate, customer satisfaction, and trust in your brand.
Conclusion
Although it may seem simple to overlook these kinds of housekeeping and strategic tasks and subjects, a successful eCommerce company requires a solid base and constant advancement. With Magento, you can count on one of the top eCommerce platforms available. It’s your job to make improvements and develop your store. We wish you all the success!