The Christmas season is just nearing, offering companies a fantastic chance to record their sales on the internet. E-commerce sales have risen each year, and reached $53.3 billion for 2014. This was an increase of 15 percent over 2013. Cyber Monday alone brought in $2.038 billion worth of revenue, which was a 17 percent rise over the year before.
The numbers are amazing however, what makes them most impressive is the reality that they are only accounting for sales on desktops. People are getting more comfortable with e-commerce transactions using their tablets and smartphones Traffic , giving entrepreneurs a chance to enjoy a prosperous festive season, and a prosperous final quarter.
Here are some ideas to make the most of increased holiday site traffic to earn more money.
1. Verify that the calls to action in your holiday deals are clear.
If someone visits your site, you’ve got just seconds to get their attention. When it is the time of the holidays this window is much smaller. Make sure your holiday offerings include clear, concise calls to actions that immediately draw the attention of your customers. You must trigger an action as swiftly as possible, prior to the time your customers become annoyed and go to look for a different option.
Be sure to direct your visitors to web pages that directly relate to the promotion that is driving customers to click through to your website. If you’re selling a specific product, direct your visitors to a page on your site where they can buy the item. Don’t force visitors to look for the item they are looking for — make it available before them.
2. Make changes to your sales or lead funnel to increase conversion rates quickly.
Sales funnels are designed for nurturing leads, and then gently turning leads into sales. It is a short timeframe during the holidays however, even more crucial consumers don’t need to be nurtured in the same way. They planning to buy whether from you or your competitors is up to you.
Create your auto-responder email sequences so that you can “touch” your leads more often during the holiday season Don’t hesitate to offer more direct promotions. In general, you don’t like to be overly in-your-face and too promotional in your funnel marketing communications, however, in the holiday season, customers are searching for specials and discounts.
3. Ensure that mobile users have an amazing experience.
Mobile traffic numbers continue to rise and in 2014 28.9 percent was generated by mobile devices, which was a 17 percent increase from 2013. As people become more comfortable doing e-commerce transactions from mobile devices, you have to ensure that your complete web experience from browsing through to payment offers a pleasant customer experience. If it is not, customers will be able to leave and visit an alternative site that is.
The first step is to run your site’s webpages through the Google mobile-friendly tests to ensure that the search engine considers your site mobile-friendly. While this is a great indication, you should go one step further. Request employees, friends, and family members to browse your site using their smartphones and provide honest feedback.
Are they able to quickly locate the items you have on offer? Do they go through the purchasing process without having to adjust the size of the screen? There is nothing better than real-time feedback from users in assessing the experience of mobile users.
4. use exit-intent pop-ups to convert departing traffic.
If you’ve heard of “pop-up,” don’t automatically think of it as intrusive and intrusive. It doesn’t have to be like that. Although you shouldn’t expect an ad to pop up when a user arrives on your site, using one with an exit intention is an excellent method to turn off traffic that has already left.
The majority of people who quit your site will never come back So why not try to make them convert one more time? Giving them a coupon code or a special deal, like free shipping, is an excellent way to avoid some of those departures and make them revenue.
My company makes use of Bounce Exchange to manage our exit-intent offering which is the most effective way to get people who sign up for my email newsletter. With the influx of holiday-season traffic and the increased holiday-season traffic, even a modest conversion rate for your exit traffic could result in huge revenue increases.
5. Permit remarketing to be used in all of your online advertising campaigns.
Increased holiday traffic means an increase in “wallet out” visitors hitting your website who can buy. However, even when they leave your site without buying anything, you can lure them back by remarketing. This lets you follow them on the Internet by displaying specific ads highlighting the content they were looking at on your website.
Even if they didn’t turn into sales the first time they came to your site, keeping your name and your offer in front of your visitors can aid in bringing visitors back when they return. It could take anywhere between a few hours and several weeks. Begin to create your remarketing lists right now, across all your advertising campaigns on the internet.
6. Don’t forget to use live chat and provide round-the-clock assistance during the holiday shopping season.
In the time of the holidays, an overwhelming portion of your visitors are those who have a desire to purchase. To boost your conversion rates you must get rid of any questions or doubts that hinder the process of making a purchase.
The live chat feature on your website allows visitors to answer their queries instantly. If you can eliminate the waiting to get an answer, it boosts the chances of people purchasing even while on your site.