Many people are looking for new ways to stay active and improve their health. Many gyms are looking for new ways to attract and retain customers. They’re utilizing fitness technology innovations and at-home workouts. Exercise-themed events are an excellent way to promote businesses and engage with the community.
Fitness events are also great fundraisers. Sport events for charity are a great way to bring people together and to raise money for a good cause. Continue reading to discover 8 fitness event ideas for a fun and exciting way to get people’s hearts pumping.
Fitness Event Ideas for Gyms
To attract new customers and keep existing ones engaged, you need to use some intuitive thinking. When planning an event for your gym, consider what your target audience wants. These eight fitness event ideas will drive traffic to the gym and help promote its value.
1. All-nighttime training
Bring in the night owls by hosting an overnight event at your gym. Fans of cycling and Zumba classes are especially fond of all-nighter training. Have a cool-down zone where guests can rest and recharge. You want them to enjoy themselves and stay safe. Don’t forget about booths that allow attendees to sign up for day classes and join the gym.
2. Local Strong body Challenge
Invite your superheroes to a contest where they can show off their strength. The winner of each division who lifts the most weight can receive a cash award or a gym membership.
Where can you find fitness enthusiasts? Eventbrite Boost will help you reach the right audience. The Smart Audiences feature allows you to find people who have attended similar events and market your event directly to them.
3. Hip-hop exercise
Switch up the music to give yoga a new spin. Try hip-hop or Dancehall Yoga instead of the usual instrumentals or soundscapes to attract a diverse audience.
The Home Depot Backyard offers a weekly Yoga Workshop that mixes power yoga with R&B, hip-hop and R&B jams. The workshop is a fun and playful environment where attendees can enjoy power poses.
4. Personal Fitness Workshops
Workshops are a great way to help aspiring trainers improve their skills. This will allow gym owners to expand their trainer network, and make their gym the go-to spot for trainers.
Do not forget to take photos and video of your event. You can then use social media to promote the event and generate more interest in future workshops.
5. Dance class
Events that combine dance and fitness are very popular. It’s fun to work up a good sweat while having a great time! You can host any type of dance, from hip-hop and samba to belly dancing.
Dance N Drip, for example, is a fitness event that’s exhilarating. Women of all sizes and shapes are invited to Empress CeCe’s workshops for a soca dance workout. This type of offering attracts a wide range of gym-goers who are looking for new ways to sweat.
6. Wellness Retreats
The best way to attract new gym members and engage existing ones is through wellness retreats. You can go about health retreats in a number of ways. You might, for example, plan a weekend retreat that focuses on mindfulness and mediation. A nutritional retreat allows food lovers to try out new, healthy dishes.
Need inspiration? Sandy Orsund, Health Coach, hosts an annual women’s wellness retreat devoted to healing, recharging and building connections. The three-day event includes cooking demos and yoga, massages, reflexology, acupressure healing, and reiki healing.
7. Takeovers by guest instructors
Star power goes a long way. Celebrities and fitness influencers are great ways to draw people into your gym. You could invite a local athlete or celebrity trainer to teach a class. This is an excellent opportunity to showcase the gym, its offerings and any special equipment. You can offer a discount on classes at the end of your event to attract new customers.
Consider hosting a meet and greet with professional athletes if you live near an important sports team. You’ll need to prepare for a large crowd if you plan on hosting this type of event. Eventbrite’s ticketing platform allows you to create an online experience that is seamless and hassle-free for your attendees.
8. Earphone workouts
You’ve likely seen silent discos where people wear headphones and dance along to their own music. Why not give it a fitness twist?
You can make almost any exercise class silent. A quiet Zumba class, for example, allows participants to dance along to their own soundtrack. In a silent class, participants can control their music and hear the instructions of the instructor through headphones.